Have you heard of Chatbot Marketing? It’s the latest in the changing technological platforms for conversing with consumers. You may want to incorporate Chatbot Marketing in your 2018 plan.
Emerging technology is constantly changing how businesses market their products and services, which means that companies must remain adaptable to stay competitive.
Chatbots — computer-generated programs that use artificial intelligence (AI) to initiate and carry on conversations with consumers — have emerged to help online consumers select the most appropriate products and services to meet their needs, to answer frequently asked questions and to provide customer support after a sale.
In some instances, chatbots have been refined to such an extent that it’s nearly impossible for consumers to tell whether they are communicating with a live representative or a customer-service robot.
There’s been a lot of debate about the effectiveness and appeal of chatbots, but if this technology is properly implemented, it can pay off in spades as a marketing strategy.
Read more | Everything You Need To Know About Chatbot Marketing | Forbes | http://bit.ly/2BB1RSV