These days, Google can tell us a lot about what works and what doesn’t in the world of marketing. The key? Taking advantage of the statistics Google offers! Here’s how:
Like it or not, if you’re a marketer, you spend a lot of time thinking about Google. You have to consider whether Google will like a piece of content every time you publish something, and that extends throughout the brainstorming, writing, and copyediting states as well. But not in the sense of whether Google will find the topic interesting; rather, if the content will satisfy Google’s sophisticated search algorithm that determines when and where your content ranks in the search results.
But are you familiar with one of Google’s newest components: RankBrain?
Google RankBrain means machine learning and artificial intelligence now play critically important roles in the process of SEO (search engine optimization). But what does this mean for your content, moving forward? After months of testing and up-close interaction with RankBrain, answers are coming to light.
What is RankBrain?
Fully understanding Google’s search algorithm is impossible; even the world’s most successful SEO strategists are often left guessing in regard to how certain pieces of the algorithm function. With that being said, we have a reasonably good understanding of what Google RankBrain is and how it fits into the larger SEO picture.
RankBrain is the name given to the machine learning system that’s used to help the Google search engine process and formulate the appropriate results for a given search. The machine learning nature of RankBrain presumably means that the system gets smarter and more sophisticated by building on what it already knows and making connections without human assistance.
Read More: | 3 Tips for Successful Content Marketing in the Age of Google RankBrain | Inc. | http://on.inc.com/2sR1zXq