Six Steps To Achieve Digital Marketing Excellence: Start with a strategy.
1. Start with a strategy.
Determine where you are right now and evaluate what you need in order to get to where you and your client want to be. Establish a vision and validate your priorities. Create a roadmap and carefully design how you will benefit with this digital transformation so you can get every person you need on board.
Many companies start their digital marketing action plan without a strategic approach, which could cause them to oversee or miss out on greater opportunities. An initial strategy will provide you with direction, focus and a better, deeper understanding of your customers. 2. Establish ways to track (and improve) performance.
Establishing key performance indicators (KPIs) is crucial for monitoring the success or failure of your digital marketing efforts. Use lifetime-value KPIs with a structured conversion rate optimization (CRO) program in place.
You need KPIs for each stage of your digital marketing strategy:
Stage 1: Reaching Your Audience……..
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