Want to market your business but aren’t yet sure about committing to a pricey marketing campaign? There are creative ways to develop an effective marketing campaign that won’t break the budget! Here are 13 tips from experts.
1. Test, measure and learn fast.
You have to put a focus on measurement and be able to adapt in real time if something isn’t working. Set cost per customer acquisition goals and hold your team accountable for staying within your KPIs. Recently we’ve cut back on larger conferences and print media, shifting toward smaller roadshow events and content marketing, and have seen our cost per customer acquisition cut in half. – Heather Dueitt, NoteVault
2. Simplify your channels.
Focus on one or few channels to deliver your message to the right audience, as opposed to spreading your ad budget or exposure too thin. If you can concentrate your frequency in the top place, your prospects will see your message and that can go further than minimal exposure on a wide range of channels. You run the risk of your campaign being missed by being too segmented. – Charlie Riley, Lawley
3. Apply agile marketing.
If the campaign is a product, it’s designed to achieve measurable goals beneficial to customers and the business. Apply agile marketing to control costs. What’s the minimum viable campaign? Where will the majority ROI be generated? Use agile sprints to test, learn, iterate and ramp costs over time. By gating sprints, create “option value” and reinvest, optimize or eliminate based on ongoing results – Harsh Jawharkar, Narvar
Read More: | 13 Ways To Create An Effective Marketing Campaign On A Tight Budget| Forbes |http://bit.ly/2fPfF7g