Employees Won’t Support Your Strategy Unless They Understand It. That’s Why You Need to Do This Excerpt:
You’ve worked hard to develop a strategy that helps your organization achieve its ambitious goals.
But even the most brilliant strategy won’t be successful unless everyone–from a senior leader to an entry-level employee–understands how to support your organization’s plan.
That’s why you need to articulate the strategy in a way that’s simple, compelling and memorable. In fact, you need a “rallying cry,” which Collins Dictionary defines as “a word or phrase, an event, or a belief which encourages people to unite and to act in support of a particular group or idea.”