Sometimes, slowing down and considering the people you’re trying to reach is the most important element of marketing.
Creative advertising, media, digital, PR and experiential. These traditional pillars of the marketing mix are constantly being reinvented by technology, and marketers are constantly trying to adapt to the shifting landscape. Everyone wants the highest ROI on their marketing dollars, but many are finding diminishing returns as they rush to stay ahead of the curve.
After spending ridiculous premiums on specialists who claim to have the most cutting-edge solutions, marketers are usually brought back to the basics that define an age-old industry. What we fail to consider is that the solution to adapting to this chaotic landscape isn’t to go faster, but rather to slow down. And by slowing down, I mean brushing up on the most fundamental building block of marketing: people.
Read On| The Forgotten Pillar Of Marketing | Forbes | http://bit.ly/2DdbV6c