No matter your kind of business, marketing to Gen Z customers is crucial to your success. Gen Z has a massive buying power, which means reaching them is critical. But how do you do it? As it turns out, there are a few things that can help you reach Gen Z customers, like sharing examples of your work and using the quantitative data available to you. Here are a few more ideas:
Whether you are an e-commerce business or a brick-and-mortar mom-and-pop shop, you should be paying attention to Generation Z. Their buying power is massive — $44 billion, to be exact — and they are on the ascendant. How do you make your company stand out and appeal to this lucrative market? It’s all in the value you offer.
One entrepreneur who has focused on creating more value, resulting in substantial growth, is Grover Walker, CEO of music distribution and marketing company SaonMedia. The artists his company represents are Gen Zers, so he has firsthand experience marketing to those born between the mid-1990s and mid-2000s.
If you are not providing exceptional value, you will have a difficult time attracting and retaining Gen Z customers. Here are 5 effective ways to increase the value you offer, according to Walker.
Read More: | 5 Tips For Marketing To Gen Z | Forbes | http://bit.ly/2hGV0m4