The New Year is just around the corner, and we at Safeguard have been hard at work considering the upcoming marketing trends for 2017. While predicting marketing trends in a rapidly developing technological age poses challenges, knowing what’s likely can help business leaders and entrepreneurs stay ahead of the curve. After all, healthy sales and marketing initiatives are key to the success of any business.
Here’s our take on the top marketing trends for 2017:
Live videos on Facebook and Periscope are already gaining in popularity, and we predict they will continue to do so. These live videos show real-time action, so viewers can log onto Facebook or other social media platforms to see what you’re up to right now. The video is then saved for viewing later on, as well. Live videos are great ways to connect with your customers, answer questions right as they come in, and show off the face of your company.
Again, many businesses are already using interactive content, or content that allows the viewer to interact with the screen in ways that open new areas of interest. Viewers are showing high signs of responsiveness to interactive content, and so we predict that it will become more popular over the next year. Of course, as with all new marketing trends, interactive content can go overboard. Most viewers like tastefully designed interactives that allow them to explore text, videos, and photos in unique ways, without overwhelming them with a plethora of options.
Quality over quantity.
With the saturation of social media with sensational headlines that ultimately leave readers disappointed and feeling like they’ve wasted their time, businesses will have to work harder to create content that’s tasteful, human, and accurate, rather than simply throwing out a lot of content with clickbait headlines. These tend to turn customers away in the long run, while quality content that reveals the personality behind the brand and offers information of value will maintain a loyal customer base.
Want to boost your sales and marketing in 2017?
Give us a call! At Safeguard, we offer creative business solutions that fit your needs. We’d love to tackle any problem you throw our way.