4 Ways Marketers Can Avoid Wasting Their Data’s Potential: Learn how to use the data you collected and make it work for you.
Define your value proposition
Gathering data isn’t the hard part; figuring out which data to pay attention to is, says Jose Gomes, managing director of North America for dunnhumby, a global customer data science company.
Gomes says the best way to identify the data that makes a difference is to start by defining your organization’s unique value proposition.
“The single biggest challenge I find in working with executives is understanding what their customers want and what they can deliver better than the competition,” says Gomes. “Once you’ve defined that, the data you need in order to deliver against it becomes much easier to find.”
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