Why Marketers Must Learn to be Storytellers: Good storytelling is the backbone of marketing.
For years, storytelling has been the backbone of the best marketing campaigns. Now, as a surfeit of content drives engagement down and makes it difficult to be different, storytelling defines the marketer
“You seem strategic,” a manager told Rissa Reddan during a job interview, “but can you really execute an idea?”
Reddan, who worked as a marketing leader at PwC, listened to the question and realized she could answer with a story, something she had never done during a job interview.
“May I show you a picture?” she asked the manager.
“Sure,” he said.
Reddan reached into her bag and pulled out a photograph of herself. In the picture she is radiating an adrenalized smile, standing alongside a horse and a police officer. The trio stand just off a dirt road in Winter Park, Colorado, cars fanned out in a panicked formation behind them, another man in the background looking toward the ground…….
Read More | The Art of the Narrative Arc: Why Marketers Must Learn to be Storytellers | AMA.org | https://bit.ly/2rdKIv3