Marketing Essentials for 2020 Excerpt:
Way forward for brands’ marketing strategies to win customers in 2020
The year 2019 witnessed some innovative and thought-provoking marketing campaigns. The Sephora’s “We belong to something beautiful” campaign promoting gender diversity and inclusiveness, Taco Bell’s The Bell Hotel as a successful experiential marketing strategy and Twix’s limited Meltdown device that combined coffee with the candy bar are few of them. Brands like Mountain Dew and Oreo exploited the hype of “Game of Thrones” with their marketing tie-ins, including thrilling advertisements and product innovation (Mountain Dew introduced cans that revealed series content when chilled). All these initiatives left the customers spell-bound and enhanced the brands’ customer base.
Such tremendous success is a result of in-depth research on consumers, creative thinking, and dedication. With changing consumer preferences and emerging technological advancement, brands need to be engaged in continuous research and out-of-the-box ideas to triumph. Following are the key ways by which brands can use their marketing strategy to reach the pinnacle of success in 2020 and beyond:
More than 4 billion people around the world are online; therefore, brands should put great focus on their social media strategy as ephemeral marketing, influencer marketing, and the use of augmented reality are among the most trending marketing techniques for 2020. Brands should make sure that they exploit these trends to the maximum to achieve skyrocketing success.