Despite the digitalization of seemingly everything, it turns out that paper calendars are still a hit among households and businesses! Personalizing calendars is also really popular, be it with a business logo or fun pet photos. And paper calendars are also a great marketing tool to give away to potential customers and employees. Want a personalized calendar? Give us a call! A Safeguard strategist can help you promote your business 365 days of the year with a personalized calendar!
Sales of wall calendars have declined, but personal planners and appointment books remain popular.CreditMatt Cardy/Getty Images
With the year’s end comes the ritual of many households and offices: getting new appointment books, planners or calendars to hang on walls or put on desks.
In an age of smartphones and the internet, you might think the days of paper calendars are numbered, but data suggest otherwise. Not only have they survived the digital revolution, but sales of some kinds of print calendars have increased.
The sales of appointment books and planners grew 10 percent from 2014-15 to 2015-16 to $342.7 million, and decorative and other calendars increased by 8 percent to $65 million in that time, according to figures from the NPD Group, a consumer research firm.
Personalization has helped make planners and appointment books popular, Leen Nsouli, an analyst of the office supplies industry at NPD, said in an email.
“The consumer can customize a planner to fit his or her style with accessories, colors and even color code events and activities,” she wrote. “That’s not something you can do on the standard phone calendar.”
Jerome Hoxton, president of Tru Art Advertising Calendars in Iowa City, Iowa, said traditional calendars remain popular because they combine aesthetics with utility. Paper and digital calendars can readily coexist.
“What we found is it’s a question of and,” he said. “It’s not a question of or.”
Bertel King Jr., in a blog post last year for Make Use Of, a technology and productivity site, made the case for paper calendars, noting that he was “inundated with notifications, beeps, alerts and messages.”
Read More Paper Calendars Endure Despite the Digital Age | The New York Times | http://nyti.ms/2k3FpKc
