Three Tips To Brand Your Organization From The Inside Out Excerpt:
When a company is looking for ways to brand itself outwardly to consumers or prospective employees, it should first look inward. I believe persuasive branding starts internally by ensuring your culture aligns with your external brand promise. In our current world of hyper-connectivity, diminished institutional trust, rising time famine, increasing competition, modernity acceleration and shifting workforce demographics, the internal and external get intertwined. This includes the employee experience that is now tightly woven with the consumer brand.
Leaders have a critical responsibility in setting the tone and embodying values. If we can create inspiring workplaces, our employees’ passion will be ignited, and they will become true brand advocates. They will help spread the word to customers and talent that this is a place to purchase from, join or stay with, which in turn fuels your company vision.