Trade shows are an opportunity to not only showcase your company’s latest products, but also meet with other partners in the industry and develop relationships with potential customers. You’ll want to come prepared to connect and advance your business, though, and one of the best ways to do that? Through trade show promos.
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Why do they matter?
One of the earliest promotional products was Wrigley’s gum. Back in 1891, Wrigley just sold soap and baking soda. Then, they put their logo on packs of gum and started giving it away for free, hoping to build their customer base and brand loyalty. The result? Wrigley’s is now a $5 billion gum company!
And that’s an example of why promos matter.
A good promo will make a lasting impression on the recipient, so that they will think of you later on and purchase your services or products. A promo should be something of high value to the recipient and low cost to you, so that you can afford to give it away for free. It should also be something that complements your other advertising media – perhaps through referencing it directly in an advertisement or by giving it away during an informational video at a trade show.
Top 2016 Trade Show Promos
At Safeguard®, we’ve taken the time to put together a list of the most unique promos likely to have a high rate of success during trade shows in 2016. These products have been chosen with the goal of finding promos that leave a lasting impression on recipients and ensure a high rate of return. Give away any of these unique promos stamped with your logo, and you’re sure to leave your constituents wanting more!
5. Silicone Phone Pockets with Finger Straps
4. Color Bears
3. Uno Phone Bank & Auto Organizers
2. 16oz. Uno Cups
1. Sporty Shoe Lights
Trade Show Promos in Summary
By giving away unique promotionals, customers will crowd your booth at the trade show and think of you later on. But you can’t just give away any old promo. They need to be unique.
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Get the #1 promo item (Sporty Shoe Lights) for FREE to show around the office and use on your next jog!