Wondering if print marketing is irrelevant? You’re not the only one! With the prevalence of digital marketing, businesses and individuals alike are wondering if print has anything left to offer. The truth is: print media is still the most effective and trusted form of communication. In fact, four out of five people say they at least scan the mail. And more than half of customers prefer reading information in print than online. If that’s not enough, print media is more effective on a psychological level — we remember things we read in print better than what we read online.
All that begs the question: how should you develop an effective print marketing plan? Fortunately, we specialize in just this! Here are five of our favorite print tactics for successful marketing.
Use color in Print Marketing!
Customers respond to colorful media. This isn’t just an obvious quip. Our brains are hardwired to respond to different colors different ways — we feel calm or sad when we see blue and excited and happy when we see red. Use colors to develop a strong and clear brand. Use colors to highlight messages in your print media. Use colors to garner sales!
Combine Print Marketing with Digital Marketing
Ultimately, you want your print media to drive customers to your website, where they will make sales. The best way to do this? Include some form of digital media on your print media. This could be as simple as including your social media hashtags and website on the print media. Or, you could include a QR code that leads customers to interesting content online. Remember: the goal is to get them to your website, where they will buy what you sell.
Goodwill goes a long way with customers. Send them a coupon for a giveaway in the mail and you’ll not only ensure they read mail from you from now on, but also make them feel more positively toward your company as a whole. Giveaways don’t have to be expensive. We have a number of branded promotional products and apparel that are cost effective!
Invest in business cards.
Business cards are a form of print media that are often overlooked. But a high-quality business card can help you make a good impression on potential customers and clients. This is one form of print media that’s obviously useful — how will you connect with someone professionally without a well-designed card?
Want professional print marketing help?
Look no further! At Safeguard, we specialize in developing innovative marketing solutions that target customers and increase brand awareness. A Safeguard consultant can help you with marketing, print product design, and more. Contact us for a consultation!