Continuously Show Customers You Care With These Six tips:
Here are six effective ways to connect with your customers and build lasting relationships that will keep them loyal to your band.
1. Don’t use a one-size-fits-all approach.
You want your customers to feel special, and you can achieve this by approaching each one as an individual rather than just another customer. Grouping all your consumers together will only express inauthenticity.
“In our messaging, we will treat a heavy user of our app differently than a light user,” said Jon Ziglar, CEO of ParkMobile. “We treat a new user differently than a veteran user. We try to make the messages as relevant as possible to that specific person.”
2. Respond to concerns.
Don’t just be available when business is doing well or customers are satisfied. If you want your customers to trust and respect you, you need to earn it by proving your dedication to making them happy.
For example, ParkMobile received a one-star review from a man who complained that the app was inconvenient and took time away from his date. Instead of ignoring the comment or making excuses, Ziglar said, they contacted the reviewer directly to express their remorse and offered a gift card to the exact restaurant where he had been that day.
“He really appreciated the gesture, and we turned a ‘hater’ into a huge ParkMobile advocate,” said Ziglar. “He even let us feature his story in a social media campaign. Sometimes, you have to go above and beyond to build raving fans of your business.”…..
Read More | 4 Effective Ways to Connect With Your Customers | Business News Daily | https://bit.ly/2N7hYlq