10 Effective Email Marketing Tips Small Businesses Can Use Excerpt: Despite the growing variety of channels and options out there for sharing information and news, email remains a popular way for businesses to reach out to interested parties and potential clients. There are countless ways to … [Read more...]
Holiday Marketing Fundamentals eBook
As you probably already know, marketing can help drive sales, build relationships with customers, improve your professional reputation and even grow your organization. That’s never truer than in the holiday months at the end of the year. During this busy holiday season, consumers are primed … [Read more...]
The Kind of Authenticity Customers Will Pay More For
The Kind of Authenticity Customers Will Pay More For Excerpt: We seem to care about authenticity a lot these days. When it comes to our work, our leaders, our experiences, even our products, we increasingly value what’s real, genuine, or true. But how do people respond to authenticity when … [Read more...]
Three Tips To Brand Your Organization From The Inside Out
Three Tips To Brand Your Organization From The Inside Out Excerpt: When a company is looking for ways to brand itself outwardly to consumers or prospective employees, it should first look inward. I believe persuasive branding starts internally by ensuring your culture aligns with your external … [Read more...]
How and Why You Need to Develop Customer Personas
Your business doesn’t exist without your customers. The question is, how well do you know your customers? Probably not as well as you should, or could. Your customers aren’t an abstract idea; they are real people who buy your products and services. One of the biggest mistakes businesses make is not … [Read more...]
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