Does the thought of attending networking events give you cold feet? Follow These Eight Ways To Increase Your Networking IQ: Excerpt: Show Up Even when you don’t feel like it, show up. As Woody Allen says, “80% of success is showing up” and that certainly applies to networking. Even when it’s … [Read more...]
Learn Why Branding Is Important in Marketing
The Importance of Branding: What Should a Brand Do? Excerpt: What Should a Brand Do? Branding is not just about getting your target market to select you over the competition. It's also about getting your prospects to see you as the sole provider of a solution to their problem or need. In its … [Read more...]
Lead Generation Mistakes To Avoid
Is traffic slipping through your fingers without converting into leads? For many businesses, the key to making sales is to first generate leads. Businesses often struggle with getting enough leads to feed their sales team. Or a business might have plenty of leads, but they’re not good leads, and the … [Read more...]
Worried That Your Brand is Getting Stale?
Worried That Your Brand is Getting Stale? See How These 4 Iconic Companies Turned Their Stale Brands into Superstars: excerpt: McDonald's Remember when McDonald's was considered an unhealthy fast-food choice for those who weren't keeping a close eye on their cholesterol or their … [Read more...]
4 Ways to Stand Out in a Saturated Hospitality Industry
The competition in the hospitality industry can be fierce, but you shouldn’t feel discouraged. Instead of casting your dream aside and trying to seek out an untapped market, think of a saturated industry as a sign that there is lots of opportunity in the market. You need to focus on making your … [Read more...]
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