Finding Topics Your Audiences Loves: Start by asking your audience. Excerpt: Stop guessing: Ask your audience what content they want, and deliver it Glance back at your internet browsing history. Take a trip through that list of websites you recently visited, and think back to your mindset in those … [Read more...]
3 Reasons Why Your Business Needs an Integrated Marketing Campaign
Emails, flyers, social media, and direct mail are just a few of the ways that businesses are reaching their customers. With so many marketing platforms available, the majority of buyers use three or more channels when researching a purchase. For businesses, that means buyers no longer follow a … [Read more...]
What Leads to Bad Brand Experiences? Avoid negative interactions.
What Leads to Bad Brand Experiences? Avoid negative interactions. excerpt: Consumers say negative interactions with staff is the top cause of bad brand experiences, according to recent research from InMoment. The report was based on data from a survey of 2,000 consumers and 1,000 employees of … [Read more...]
5 Tactics to Drive Website Traffic That Aren’t SEO
5 Tactics to Drive Website Traffic That Aren't SEO: See why it's in your best interest to explore other ways of increasing site traffic. Excerpt: 1. Start guest blogging. Guest blogging on other websites achieves several goals. Firstly, it adds a boost of PR and improves your credibility as an … [Read more...]
Three Paths for Surging Ahead of the Competition
Three Paths for Surging Ahead of the Competition: What can apply to your own business? excerpt: his article is part of an occasional series from leading voices about key issues facing marketing today. Think of the companies that dominated their industry despite hordes of competitors: What did they … [Read more...]
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