It doesn’t matter if you are running a small start-up or a large corporation, promotional products are crucial to the success of your marketing efforts. The importance of promo products cannot be overstated. Promotional products offer the lowest cost per impression of any advertising medium, plus they provide name exposure that can last for months or years. Customers remember companies that give them gifts and are more likely to do business with that advertiser. That means that a one-time distribution of the gift items could keep customers highly engaged with your brand for the foreseeable future. For the highest impact choose promo products that are unique and useful. Learn why promo products drive customer awareness, making them essential for your business.
Why are Promo Products Essential to Business
It’s Low-Cost, Effective Marketing
It’s safe to say that most businesses are operating within a marketing budget. Companies of all sizes can achieve their marketing goals with a low-cost promotional products campaign. Safeguard knows that utilizing promotional products is a great way to save money and still reach potential customers on a large scale. Promo products have the lowest cost per impression of any advertising medium, making them a more economical advertising outlet than newspaper ads, TV, and radio. While prices for promo products might be low, their impact on recipients is high. The majority of consumers who receive a promo item can remember the company who gave it to them, giving you a great value for your investment.
It’s Instant Brand Recognition
How can consumers remember your brand versus the thousands of other brands they encounter a day? Giving out promo products helps customers in remembering and recognizing your business, and it’s a key benefit of distributing promo products. As opposed to just watching or hearing an ad, a majority of consumers will keep promotional products for months, and recall the company who gave them the item even longer. Promotional products remain in a customer’s home, office, or car for a long time. On average, consumers hang onto promo products for 6 months. Putting your logo where people see it every day will increase your brand recognition. You’ll reap the rewards of that brand recognition when customers choose your business for their next purchase.
It Works Like A Business Card
Your business card introduces your company and its products, but you could be using promo products the same way. Promotional giveaways that have your contact information on them become a useful business card that consumers can use on a daily basis. When you hand out promotional items related to your business, you are introducing your business to potential clients, but you are doing it in a new and unique way. Depending on the promo item you are handing out you might be able to include your company logo, images, and a slogan depicting your business message. USB drives can be preloaded with a multitude of company information for potential customers.
It’s Greater Exposure Of Your Business
When you pass out gifts that are going to be used, a shirt, mug, or pen, you know that your business is going to stick with the recipient. Every time they use your promo item, from writing a note to drinking their morning coffee, they will be reminded of your business. But the owner of the promo item is just the tip of the iceberg. If they talk about the item they received, or if other people see your promotional item they are using, it can offer even more brand exposure. These useful promo products are an excellent way of increasing your business exposure.
It Increases Customer Loyalty
Promotional products can speak volumes about the quality of your business and show that you care about your customers. Promo products can be used to drive customer loyalty in a short period of time, creating a solid base of loyal customers. Customers know that a company with promotional products means business. Plus, who doesn’t like free stuff? Promotional items become a part of a consumer’s everyday life, taking up residence in their workspace, kitchen, or bedroom. It is important to make sure that your promo products are of high-quality standards and are branded.
Promotional items even boost your other marketing efforts. Safeguard knows that promotional products can expand your reach, build customer loyalty, and drive consumers to your business in a low-cost, effective way. Your Safeguard consultant can help you pick the right items for your business to see the greatest rewards. Contact us today to see how promo products can grow your business!