Branded Giveaways And Other Promotional Products: Want the biggest marketing impact? Imprint your business name on business cards, brochures, and promotional items!
Yes, we live in a digital world. As such, online marketing seems to be the only thing marketers think of when trying to attract new business. I am even guilty of it myself.
With so many marketers focusing their marketing efforts online, promotional products have been neglected as a way to promote a business. Unfortunately, those of us who have abandoned the practice of using such items are missing out.
Branded giveawys and other promotional products have always been simple gifts: small promotional trinkets used by a company to promote a product or service. Think of them as a little souvenir that you can put on your desk to remind you of the company that gave them to you.
So how much of an impact are these types of products still having on the marketplace?
Numbers don’t lie–promotional products work!
A 2016 study by the Advertising Specialty Institute (ASI) explains everything you need to know about the effectiveness of promotional products. According to the study, most people keep promotional products for an average of eight months. That means your advertisement is sitting in front of someone longer than a simple PPC ad or pop-up on a website. The actual time is dependent on the product, with umbrellas lasting for 14 months and hats lasting only seven.
Read More| Forbes | Branded Giveaways And Other Promotional Products: Do They Still Have An Impact? | https://bit.ly/2FuQeyv