A custom logo design not only helps your business become more recognizable, but it also establishes credibility with potential customers. Learn how following these 3 elements to a professional logo design come together to provide a visual experience that sets your business apart from the … [Read more...]
Considering Colors for Your Logo
In the world of marketing, color is a key consideration for all visual materials. Corporate marketers spend thousands of hours and millions of dollars evaluating the psychology of color and marketing, for everything from the order buttons on the company’s website to the card stock for … [Read more...]
To Develop Leadership Skills, Practice in a Low-Risk Environment
To Develop Leadership Skills, Practice in a Low-Risk EnvironmentExcerpt: Most leadership training are about leadership — teaching ideas, sharing best practices and increasing knowledge. But successful people rarely become better leaders because they know more. They become better leaders because … [Read more...]
Six Reasons Branding Is More Important Than Ever Before
Six Reasons Branding Is More Important Than Event BeforeExcerpt: There is widespread ambivalence about the relevance of branding, especially among startups and small businesses looking to find their feet in an innately hostile environment. For the most part, small businesses remain blinded by … [Read more...]
The Power of Gift Certificates for Your Business
There are many ways to get your customers’ attention, but what will motivate them to purchase your products or services? Adding gift certificates to your marketing plan is a powerful way to engage customers and keep them coming back. Gift certificates aren’t just for the holidays; they are one of … [Read more...]