Are you building equity for your business? Many business owners and leaders often think of profitability and equity interchangeably, but while profitably builds equity, they are not the same. While profitability is merely an income stream, equity is an asset. Simply put, business equity is the … [Read more...]
Four Unexpected Places to Find Good Talent
How wide is your hiring net? The unemployment rate is low, which is great for employees but can be hard for businesses, and your current recruiting strategy might not be innovative enough to find good talent. If you want to find great employees to hire, it’s time to take a deeper dive and embrace … [Read more...]
Some Tips on Running an Effective Meeting
We've all attended an ineffective meeting, probably spending most of it wishing it were over. But if a meeting goes well, it could be the start of a great new business venture, promotional opportunity, and more. Follow these tips to ensure your next meeting is effective and enjoyable. Excerpt: SET … [Read more...]
Six Ways to Boost Postcard Response Rate
Postcards are an inexpensive, effective form of direct-mail marketing. Customers who receive letters, packages, or even brochures often won’t open them and, instead, throw them straight in the trash. But a postcard will be seen no matter what, and if it catches your customer’s eye, it may also be … [Read more...]
7 Tips for Content Marketing Success in 2017
With technology changing so rapidly in this day and age, social media tips and SEO best practices also go out of date very fast. With the new year upon us, here are a few tips for staying up to date on the latest content market trends in 2017. At Safeguard, we prioritize digital marketing for our … [Read more...]