Your business doesn’t exist without your customers. The question is, how well do you know your customers? Probably not as well as you should, or could. Your customers aren’t an abstract idea; they are real people who buy your products and services. One of the biggest mistakes businesses make is not … [Read more...]
How Customer Personas Help Your Business Grow
Real Estate Rachel. Manager Mark. CEO Cate. Florist Fynn. Whether you are in marketing, sales, products, or services, buyer personas help us all hone in on the ideal customer we’re trying to attract. These semi-fictional representations of your ideal customer are based on market research and real … [Read more...]