If you're wondering whether ad-supported media is working for your business, you're not alone. There are conflicting opinions on the efficacy of ad-supported media. But there are reasons to think it still works, not least because it's generating revenue for some highly successful companies. With the … [Read more...]
10 Key SEO Techniques You Should Know
When someone searches Google for information related to your brand, you want your website to pop up at the top of the list. How do you make that happen? Google’s ranking algorithm is tough to crack. Luckily, understanding and implementing basic search engine optimization (or SEO) techniques is all … [Read more...]
5 Ways to Make the Most of Client Onboarding
When you sign a new client, it’s tempting to immediately start celebrating. But it’s essential that you remain focused during client onboarding. The first 90 days of a customer’s experience sets the tone for the rest of your relationship, and whether the customer’s experience is positive will … [Read more...]
The Biggest Media and Advertising Questions for 2017
The Biggest Media and Advertising Questions for 2017: We're only a month into 2017, and already we're seeing big changes in the marketing industry. Here are some of the big questions marketing industries (like Safeguard!) are considering. Excerpt: 1) Can Snapchat please Wall Street? As Snap Inc. … [Read more...]
Paper Calendars Endure Despite the Digital Age
Despite the digitalization of seemingly everything, it turns out that paper calendars are still a hit among households and businesses! Personalizing calendars is also really popular, be it with a business logo or fun pet photos. And paper calendars are also a great marketing tool to give away to … [Read more...]
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