Utilizing a variety of advertising mediums, such as emails, flyers, social media, and direct mail, can create a multiplier effect on your marketing efforts, helping you to reach your businesses’ different audience segments. By applying an integrated marketing plan, companies are better able to … [Read more...]
Digital Marketing Changes Quickly: Trends To Watch This Year
Live video streaming, augmented reality, and virtual reality are some of the unexpected digital marketing trends becoming more and more popular this year. At Safeguard, we keep up with the latest marketing trends. These can change quickly, though. Here are the latest: Excerpt: Digital marketing has … [Read more...]
Ad-Supported Digital Media Isn’t Dying
If you're wondering whether ad-supported media is working for your business, you're not alone. There are conflicting opinions on the efficacy of ad-supported media. But there are reasons to think it still works, not least because it's generating revenue for some highly successful companies. With the … [Read more...]