Direct mail marketing and email marketing are both essential pieces of your omnichannel marketing mix. These two marketing channels are most effective when they complement one another. It can be just as easy to send a piece of personalized direct mail marketing as it is to send an email, so how do … [Read more...]
An Accidental Marketing Tactic that Many Companies Can Learn From
This stealthy marketing campaign worked by accident! A reminder that sometimes the best ideas come from our mistakes. Excerpt: What would you do if you opened a UPS envelope and there was nothing inside? Friends of mine, who have asked to remain anonymous, as they don’t want to alert their … [Read more...]