Offering promotional items, like keychains, coffee mugs -- and desktop calendars -- with your logo stamped on them is one of the most effective ways for attracting new customers and retaining your current customer base. In fact, most marketing experts will tell you it’s essential that you offer some … [Read more...]
A Good Deal on Full-color Postcards
Did you know that using full-color marketing can improve your brand’s recognition by 80%? That’s right! Full-color marketing attracts attention and provides information in quick, punchy ways that stay top of mind long after they’ve looked away. Marketing your company’s products and services with … [Read more...]
11 Tips to Stick With Your New Year’s Business Resolutions
Have you made any business-related New Year's resolutions? Sticking to them might be hard. Here are a few ways to hold on to those resolutions through all of 2017. And Happy New Year from all of us at Safeguard! Excerpt: If you’re an entrepreneur, you’ve likely made a New Year’s resolution to grow … [Read more...]
Mastering the email campaign ecosystem for effective marketing
By following a few "best practices" for your emails, you can significantly increase your marketing reach and impact. But learning the rules of how to write a great email can be a little daunting. Here's a look at a few best practices to follow, including understanding how spam works, knowing what … [Read more...]
Good Customer Service Is About Keeping Your Promises!
When a customer purchases your product, you are essentially promising them that the product will work. Hopefully, most of the time the product does work. However, from time to time the product may fail to work, perhaps because it’s broken or perhaps because the customer simply does not understand … [Read more...]
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