These days, if a customer is looking for a specific product or service, he or she usually turns to the Internet. To attract new customers -- and to remind loyal customers that you’re still around -- businesses create profiles on online directories, which will point customers their way. By listing … [Read more...]
5 digital marketing trends that will disrupt your business
Given how quickly digital marketing trends change, it's no surprise that a lot of the old tricks -- social media outreach, search engine marketing, website pop-ups -- are commonplace. New trends, like data-driven marketing and advanced marketing automation, are the next frontier. Consider … [Read more...]
A Case Study in Restaurant Marketing: Harry’s Old Kettle Pub and Grill
Whether you’re dreaming of opening a restaurant one day or looking for marketing tips to promote the restaurant you already own, one way to learn about restaurant marketing? Take a look at those who’ve come before! And this case study in restaurant marketing is an excellent place to start. Meet … [Read more...]
Sending Bitmojis to Co-Workers—What Could Possibly Go wrong?
Sending Bitmojis to Co-Workers—What Could Possibly Go wrong? Creating a bitmoji -- or a personalized cartoon that looks like you -- can be a lot of fun. And some employers are using their bitmojis to interact creatively with customers and employees. But bitmojis can be easily misinterpreted. What to … [Read more...]
A Good Deal on Promotional Stickers!
These days, when digital marketing is all the rave, many companies overlook tried and true print marketing and management techniques. But Safeguard has found that many of these considered “old-fashioned” print tools are still highly effective and inexpensive. One example? Promotional stickers. For … [Read more...]
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