Before you head out for your big tradeshow, there are a lot of things to consider. Do you have a giveaway for visitors? Do you know who your target customer is? Are you dressed according to this particular trade show's standards? Don't miss out on a great opportunity because you aren't prepared! … [Read more...]
Why Corporate America is Leaving the Suburbs for the City
For decades, companies stayed far from economically fragile downtowns. Now, however, the city is making a comeback. More and more companies are moving back into the city, reports The New York Times. Think you might be interested in making that kind of move? Don't do it alone! At Safeguard, we offer … [Read more...]
5 Tips for Improving Franchise Marketing System-Wide
Because the decisions made in franchises are spread across indivual franchise owners, making marketing plans and optimizing costs can be a little tricky, and certainly different than other organizations. We work with a number of franchises on developing the best marketing plan, reducing costs, and … [Read more...]
Some Tips on Job Security in the Robot Age
Many workers fear the looming automation of their jobs. This isn't a new threat -- it's one that's been around for centuries -- and it doesn't have to fill workers with anxiety. Tom Davenport, a management professor at Babson College and co-author of the new book "Only Humans Need Apply" explains … [Read more...]
5 Creative Ways to Use Social Media to Innovate Your Business
These days, it seems like every small business owner uses some form of social media to promote his or her business. But not all of us know how to use social media well, and even those of us who are committed to using social media in innovative ways often get burned out using the same old tactics day … [Read more...]
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