Prior to 2020, the overwhelming majority of trade shows, conferences, and industry events were held in person, with virtual conferences being relatively uncommon. But then the pandemic and subsequent lockdowns forced businesses to pivot and embrace new ways of conducting business. Companies … [Read more...]
3 Ways to Help CPAs Attract New Clients on LinkedIn
If you have been ignoring your digital footprint, thinking it wouldn’t affect your real-world interactions, it’s time to make a change. Your digital presence has an effect on your career and your business, and whether that effect is positive or negative is up to you. For B2B companies, such as … [Read more...]
How to Follow Up with Leads from Social Media
Social media is much more than just a way to grow your brand and connect with your current customers. While brand building is important, you also need to take the time to build your social media lead follow-up program. You spend a lot of time and effort getting people engaged with your social media, … [Read more...]
Lead Generation Mistakes To Avoid
Is traffic slipping through your fingers without converting into leads? For many businesses, the key to making sales is to first generate leads. Businesses often struggle with getting enough leads to feed their sales team. Or a business might have plenty of leads, but they’re not good leads, and the … [Read more...]