In this competitive day and age, a business can stand or fall based on its ability to innovate. Which is why it’s so important to foster a culture that’s conducive to creative thinking and open to new, potentially out-of-the box ideas. But how does one foster a culture of innovation? There are a … [Read more...]
5 Tips for Improving Franchise Marketing System-Wide
Because the decisions made in franchises are spread across indivual franchise owners, making marketing plans and optimizing costs can be a little tricky, and certainly different than other organizations. We work with a number of franchises on developing the best marketing plan, reducing costs, and … [Read more...]
Did Microsoft save LinkedIn and Microsoft?
Once upon a time, there was a huge company that won every ballgame. They were the champions of the league but one by one…people stopped coming to their games. Microsoft and LinkedIn were on such a path. Kind of a weird way to start but that company was Microsoft. Think of the ballgame as the … [Read more...]