The electric vehicle market has generally been niche, representing only a small share of the population, but demand for EVs is increasing. More than 750,000 new all-electric cars were registered in the U.S. in 2022, 57 percent more than in 2021. Encompassing hybrids, plug-in hybrids, and pure … [Read more...]
3 Lessons from Current Layoffs: How to Run a Successful Retail Business
The economy is dynamic and constantly changing, sometimes faster than expected. Companies may be desperate to find talent one minute, and then there is a huge downturn, leading to mass layoffs. With recent inflation and labor challenges, this sector makes running a successful retail business that … [Read more...]
How to Develop an Integrated Marketing Plan for Print & Digital Media
Utilizing a variety of advertising mediums, such as emails, flyers, social media, and direct mail, can create a multiplier effect on your marketing efforts, helping you to reach your businesses’ different audience segments. By applying an integrated marketing plan, companies are better able to … [Read more...]
How to Get More From Less: Three Ways to Improve Business Productivity in 2022
Most businesses don’t have the luxury to waste resources. With business leaders facing continued economic uncertainty due to inflation and a tight job market, they need to find ways to make every minute and every dollar count. Productivity plays a key role in the profitability, competitiveness, and … [Read more...]
Benefits of a Virtual Showroom
Prior to 2020, the overwhelming majority of trade shows, conferences, and industry events were held in person, with virtual conferences being relatively uncommon. But then the pandemic and subsequent lockdowns forced businesses to pivot and embrace new ways of conducting business. Companies … [Read more...]
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