As a business owner, you have a limited budget to stretch across a variety of costs. Marketing is important -- you need to drive customers to your store or website after all! -- but often, the most effective marketing tools seem too expensive for a business budget. Fortunately, this doesn’t have to … [Read more...]
How Steve Job’s Viewed Marketing
Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. This video was done on the eve of the launch of the seminal "Think Different" advertising campaign. On this video, Jobs explains: "Marketing is about … [Read more...]