Would you spend $1 to save $3 in the future? It may seem like an easy choice, but if that first dollar suddenly becomes millions of dollars, and the savings may not be seen until years later, spending all that money up front can become harder to justify. If you’ve been struggling to prove the ROI … [Read more...]
Target the Right Audience for Your Direct Marketing Campaign with Safeguard
You’ve got your layout down. Messaging is on target. Your brand integration is to die for. There are many crucial considerations when honing a great direct marketing campaign. But where the rubber meets the road is in your audience. Who’s on your mailing list, and why? Targeting the right audience … [Read more...]