Business Solutions, Services & Supplies
The Kind of Authenticity Customers Will Pay More For Excerpt: We seem to care about authenticity a lot these days. When it comes to our work, our leaders, our experiences, even our products, we increasingly value what’s real, genuine, or true. But how do people respond to authenticity when … [Read more...]
Three Tips To Brand Your Organization From The Inside Out Excerpt: When a company is looking for ways to brand itself outwardly to consumers or prospective employees, it should first look inward. I believe persuasive branding starts internally by ensuring your culture aligns with your external … [Read more...]
Your business doesn’t exist without your customers. The question is, how well do you know your customers? Probably not as well as you should, or could. Your customers aren’t an abstract idea; they are real people who buy your products and services. One of the biggest mistakes businesses make is not … [Read more...]
Upgrade your employee experience with engaging internal communication Excerpt: Employee experience experts break this down into different aspects (e.g., social/cultural, emotional, technological, environmental). While there’s some disagreement as to which of those aspects are most important, the … [Read more...]
Let’s get one thing clear; print isn’t dead. It’s easy to understand why many believe that print media is on the decline. With more adults than ever carrying smartphones around all day and the population at large spending more time on the Internet than ever before, it’s easy to believe that digital … [Read more...]