Trade shows are an opportunity to not only showcase your company’s latest products, but also meet with other partners in the industry and develop relationships with potential customers. You’ll want to come prepared to connect and advance your business, though, and one of the best ways to do that? … [Read more...]
Five Social Media Tips To Create A Focused Marketing Strategy

Five Social Media Tips To Create A Focused Marketing Strategy: To be a successful business in the 21st century, you'll most likely need to embrace social media marketing. But with so much information on the Internet about how to use social media to your advantage and so many changes occurring in … [Read more...]
Colorful Desktop Calendars Promote Your Business 365 Days a Year!

Offering promotional items, like keychains, coffee mugs -- and desktop calendars -- with your logo stamped on them is one of the most effective ways for attracting new customers and retaining your current customer base. In fact, most marketing experts will tell you it’s essential that you offer some … [Read more...]
11 Tips to Stick With Your New Year’s Business Resolutions

Have you made any business-related New Year's resolutions? Sticking to them might be hard. Here are a few ways to hold on to those resolutions through all of 2017. And Happy New Year from all of us at Safeguard! Excerpt: If you’re an entrepreneur, you’ve likely made a New Year’s resolution to grow … [Read more...]
Mastering the email campaign ecosystem for effective marketing

By following a few "best practices" for your emails, you can significantly increase your marketing reach and impact. But learning the rules of how to write a great email can be a little daunting. Here's a look at a few best practices to follow, including understanding how spam works, knowing what … [Read more...]
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