These days, if a customer is looking for a specific product or service, he or she usually turns to the Internet. To attract new customers -- and to remind loyal customers that you’re still around -- businesses create profiles on online directories, which will point customers their way. By listing … [Read more...]
Publishers Aren’t Seeing Revenue From Instagram’s New Ads
Publishers Aren't Seeing Revenue From Instagram’s New Ads: Any media company can set up an advertisement on Instagram's story platform. But is it worth it? It's possible these ads may work in the future, but right now many media companies aren't seeing the returns they'd like. Excerpt: For … [Read more...]
The Top 5 Unique Trade Show Promos in 2017
Trade shows are an opportunity to not only showcase your company’s latest products, but also meet with other partners in the industry and develop relationships with potential customers. You’ll want to come prepared to connect and advance your business, though, and one of the best ways to do that? … [Read more...]
Five Social Media Tips To Create A Focused Marketing Strategy
Five Social Media Tips To Create A Focused Marketing Strategy: To be a successful business in the 21st century, you'll most likely need to embrace social media marketing. But with so much information on the Internet about how to use social media to your advantage and so many changes occurring in … [Read more...]
Mastering the email campaign ecosystem for effective marketing
By following a few "best practices" for your emails, you can significantly increase your marketing reach and impact. But learning the rules of how to write a great email can be a little daunting. Here's a look at a few best practices to follow, including understanding how spam works, knowing what … [Read more...]