When it comes to ensuring success for your business, it’s important to both be a good leader and cultivate leadership among your employees. Yet what, exactly, does it mean to be a leader, and how can you encourage leadership in your workforce? First, there’s a difference between a manager and a … [Read more...]
Tradeshow 101
Before you head out for your big tradeshow, there are a lot of things to consider. Do you have a giveaway for visitors? Do you know who your target customer is? Are you dressed according to this particular trade show's standards? Don't miss out on a great opportunity because you aren't prepared! … [Read more...]
Why Corporate America is Leaving the Suburbs for the City
For decades, companies stayed far from economically fragile downtowns. Now, however, the city is making a comeback. More and more companies are moving back into the city, reports The New York Times. Think you might be interested in making that kind of move? Don't do it alone! At Safeguard, we offer … [Read more...]
4 Reasons to Hire a Professional Designer
Whether you want to create a fresh logo for your business, a brochure to explain a new company initiative, or t-shirts for your employees, it’s often tempting to cut costs by designing and printing the work yourself. But if you want to appear professional and stand apart from your competitors, it’s … [Read more...]
5 Tips for Improving Franchise Marketing System-Wide
Because the decisions made in franchises are spread across indivual franchise owners, making marketing plans and optimizing costs can be a little tricky, and certainly different than other organizations. We work with a number of franchises on developing the best marketing plan, reducing costs, and … [Read more...]
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