It doesn’t matter if you are running a small start-up or a large corporation, promotional products are crucial to the success of your marketing efforts. The importance of promo products cannot be overstated. Promotional products offer the lowest cost per impression of any advertising medium, plus … [Read more...]
Brand Loyalty Programs
Consumers Prefer Brands With Loyalty Programs: Brand Loyalty Programs - Satisfaction and Engagement Trends excerpt: Some 71% of consumers who are members of loyalty programs say membership is a meaningful part of their relationships with brands, according to recent research from Bond Brand … [Read more...]
Steps For Identifying Your Target Market
Many businesses say they target anyone who might be interested in their products or services, but this ‘target’ is much too broad. Targeting a specific market does not mean that you are excluding people who do not fit your criteria. Rather, target marketing allows you to focus on a specific market … [Read more...]
How Many People Do You Need?
How Many People Do You Need?: Why Small Teams Win And Bigger Ones Fail excerpt: We live in a world of abundance which in the end has a negative consequence on our way of thinking. And in the business world, we become cluttered in the need for more. More people, more resources, bigger offices, more … [Read more...]
5 Tips to Make Your Email Marketing Campaign Stand Out
Staring into a crowded inbox, potential customers will toss uninspiring emails without a second thought. So how do you cut through the noise and get people to engage with your marketing emails? Nearly all consumers check their email daily, and a vast majority say they prefer to receive commercial … [Read more...]
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