Business Solutions, Services & Supplies
4 Ways Marketers Can Avoid Wasting Their Data’s Potential: Learn how to use the data you collected and make it work for you. Excerpt: Define your value proposition Gathering data isn’t the hard part; figuring out which data to pay attention to is, says Jose Gomes, managing director of North America … [Read more...]
An envelope will always be the first thing a customer sees, but it should never be the last. A bland presentation can fail to grab a customers attention, or, even worse, deter interest in your company. While a custom envelope may seem like an unnecessary cost, it’s important to use any technique … [Read more...]
Connect with Gen Z through their most trusted messengers - their teachers. excerpt: Generation Z is fast becoming the most coveted of marketing audiences. Unfortunately, it is also one of the hardest to reach. Gen Z is incredibly media savvy, so the challenge for marketers is trying to connect with … [Read more...]
Make sure your message displays authority and accountability by sending it on branded stationary. When you use your business stationery to deliver a message, everything is spoken under your company’s banner. Branded stationery is what separates the more detail-oriented companies from the ones who … [Read more...]
How To Avoid This Common Marketing Mistake: Commit to Consistency. Excerpt: By now, most marketing leaders recognize the power of a well-executed content strategy. Content makes the difference between brand loyalty and brand anonymity, which is why 86 percent of B2C marketers and 91 percent of B2B … [Read more...]