What does a prospect think of when he or she hears your brand name? That answer is your brand. It is more than a name, a design, or a symbol, it is the feeling your business evokes. Your brand is everything the public thinks they know about your business, the way it is perceived by those who … [Read more...]
Watch Your Marketing Soar with Full-Color Flyers
Reach new customers with full-color flyers! Whether you are trying to impress potential clients or attract attention to your next event, flyers help you get noticed. Effective and striking, full-color flyers catch the eye much more easily than black and white flyers. Use flyers to spread the word … [Read more...]
Worried That Your Brand is Getting Stale?
Worried That Your Brand is Getting Stale? See How These 4 Iconic Companies Turned Their Stale Brands into Superstars: excerpt: McDonald's Remember when McDonald's was considered an unhealthy fast-food choice for those who weren't keeping a close eye on their cholesterol or their … [Read more...]
Why Your Business Needs a Brand Consultant
Big businesses aren’t the only ones who need to worry about branding. Branding is about all the ways that your business interacts with customers, which means it’s something businesses of all sizes need to pay attention to. Think of branding as the lifeblood of your business. After all, branding is … [Read more...]