Promotion is the key to any successful business. With more people online than ever before, it’s increasingly important customers can find companies when they search for them. Online marketing is a chance to raise awareness, develop more leads, and boost business success. The ways you can promote your business online are constantly evolving, with search engine optimization (SEO), social media, and directory listings all playing a part.
At Safeguard, we know there are many ways to promote a business online, so Safeguard Advisors can help you create a marketing plan with personalized solutions that fit your business. Safeguard specializes in branding and can help business leaders find a unique way to stand out and drive long-term business success.
Where do you start when you want to promote your business online?Businesses can promote their businesses online through search engine optimization (SEO), directory listings, online reviews, social media, content marketing, and email marketing.
1. Use Online Business Directories
Online directories are the new yellow pages, allowing potential customers to find your company’s website, phone number, physical location, and hours of operation. These directories place you higher in search engines, enable local searchers to find businesses near them, drive clicks to your website, bring greater awareness to your business, and build credibility for your company. There are several online directories where a business can list their information, including Google, Yelp, Yahoo!, and Bing.
While businesses need to be included in these online directories, it’s even more critical that businesses show up accurately. From old phone numbers and wrong addresses to poorly managed reviews, the information consumers see when searching your business online will affect their opinion well before they walk through your door.
Safeguard’s OneList Plus directory listing management service lists and monitors your company across top online directories, locking your listings and scanning them daily to ensure accurate, consistent information. To see how your business is showing up online, use Safeguard’s free scan tool to check the accuracy and consistency of your online presence.
2. Take Advantage of Social Media
Social media is an important marketing tool for promoting your business, keeping in touch with existing customers, and interacting with potential customers. While the most popular business accounts are Facebook, Instagram, LinkedIn, and Twitter, businesses should make sure they choose the right social media platforms to get the best results. With the most significant number of users in the U.S., Facebook is also the most used platform for social commerce, followed by Instagram and YouTube. Nearly half of U.S. adult social media users have made a purchase via social media in the past year.
Businesses can use their social media accounts to post regular updates, share created content on their website, or provide a behind-the-scenes look at how your business operates. Safeguard’s Guide to Social Media Marketing eBook takes a detailed look at social media basics and offers tips on making the most of social media in a way that works for your business.
3. Implement Search Engine Optimization Strategies
Search engines are a vital tool for generating business and have become some of the main methods consumers use to help them make purchasing decisions. By implementing search engine optimization (SEO) strategies, you can take advantage of the power of internet search engines, driving traffic to your business website and ultimately helping potential customers realize it’s your business they need.
Better SEO strategies mean more potential customers are visiting your website, translating to more leads and more people making purchases or scheduling a service appointment. Implementing SEO strategies can make it easier for search engines to find your website, serve your content to individuals, and help establish your website as an authority in your industry.
The key is to know the best practices for SEO to see the greatest results. As businesses work on gaining organic traffic, it’s essential to create a website that answers your prospects’ questions. Your website should provide them with solutions to their problems, have relevant keywords, accurate, working links, and updated information.
At Safeguard, we know creating a marketing plan to promote your business online will allow you to build your brand and drive sales. Your Safeguard Advisor has the expertise to bring you everything you need to be successful, both online and offline. You can rely on your Safeguard Advisor for the right products, services, and ideas to help you connect with customers and stay competitive. Call 855.778.3124 to get started.
- Businesses can promote their businesses online through search engine optimization (SEO), directory listings, social media, online reviews, content marketing, and email marketing.
- Online directories help you place higher in search engines, drive visitors to your website, and build credibility for your company.
- Social media is an important marketing tool for promoting your business and interacting with potential customers.
- Implementing better SEO strategies can make it easier for search engines to find your website.
- You can rely on your Safeguard Advisor for the expertise to bring you everything you need to be successful, both online and offline.