10 Proven Ways to Build a Website that Customers Will Love: Start by providing a positive experience and then encouraging action. A good website will even increase your trustworthiness!
While it can be a tough balance to achieve, creating a functional, streamlined and well designed website is well worth the effort.
Fortunately, improving your customers’ experience with your site coincides with improving your bottom line. One study even revealed that a website’s design is most likely to affect its presumed trustworthiness—not the content that lies within.
Today, we’ll look at some proven strategies for building a website that customers will love to use … and buy from.
Let’s get started!
1. If it’s Important, it Should be Obvious
While it’s not necessary to keep every little thing “above the fold” (more on that point later), it is important to create a site that correctly prioritizes key pages.
In a humorous take on doing this wrong, xkcd points out how miserable it is to browse most university’s homepages:
In a common example, think back to a time that you visited a restaurant homepage that didn’t have their hours listed or that hid the phone number for reservations all the way at the bottom of the page.
Try viewing your site from a customer’s perspective, and apply the KISS principle to avoid clutter and needless navigation.
Read More: 10 Proven Ways to Build a Website that Customers Will Love | Help Scout | https://bit.ly/143zD2S