As you probably already know, marketing can help drive sales, build relationships with customers, improve your professional reputation and even grow your organization. That’s never truer than in the holiday months at the end of the year. During this busy holiday season, consumers are primed … [Read more...]
6 SEO Tips for a Better Website
Every day, potential customers in your community are searching online for businesses like yours. Are they finding your website? These searchers are more likely to click on the first few businesses that appear on a search engine results page. So it makes sense that one of your search engine … [Read more...]
5 Questions You Should Be Asking About Your Website
No business is too small for a website. But creating and maintaining a website can be daunting: How do you know what to put on your website? What color should the buttons be? What does “SEO” mean? Focus on these questions you should be asking about your website. Whether you have … [Read more...]
Top 20 Online Places to List Your Local Retail Business
Gone are the days when a local retail business laid down an annual sum to have its information listed in the Yellow Pages. These days, it’s crucial for businesses to instead prominently list themselves in multiple online directories. Consider that four out five consumers in the U.S. now … [Read more...]
The Importance of a Style Guide for your Brand
Consistent, recognizable brands have something in common. They all adhere to a style guide. Your brand style guide defines what your company’s brand elements are and how they should be applied across marketing materials. This key document helps your company communicate consistent visuals and … [Read more...]