Email Is Still Your Customers’ Preferred Communication Tool: Make sure your email gets to the inbox.
Excerpt:
Gary Thuerk, often hailed as the “Father of Spam,” sent the first email blast in 1978. Four decades later, despite billions of people using several social media platforms, email still holds the same power.
Forty years ago, Thuerk understood that leveraging email was a pathway to generating sales. In his case, it led to producing more than $14 million for the company he was working for. Today, that potential is even greater, with more than half of the world’s population having at least one email address. In fact, according to a study conducted by Radicati Group, by the end of this year, over 3.8 billion people will use email to communicate.
In marketing, email outperforms any other channel, with a reported $44 return on investment for every $1 spent. While it seems that tweet traffic and social media traction leave little room for other methods of communication, email is still the best and oftentimes preferred way for businesses to communicate. It allows the recipient to read messages at their leisure and respond at their convenience. It keeps better record of conversations. It is free and international in scope, can be easily forwarded and can be used to communicate with masses of people simultaneously.
Read more | Email Is Still Your Customers’ Preferred Communication Tool. Here’s How to Make Sure Your Email Marketing Gets Through | entrepreneur.com | https://bit.ly/2lfLIw5