An envelope will always be the first thing a customer sees, but it should never be the last. A bland presentation can fail to grab a customers attention, or, even worse, deter interest in your company. While a custom envelope may seem like an unnecessary cost, it’s important to use any technique that you can to make your envelopes stand out. Custom-printed envelopes give a good first impression as well and reinforce your brand image. Ensure that your business gets more than a lukewarm reception, after all, the message inside is no good if no one opens the envelope to read it.
Why Custom Printed Envelopes?
First Impressions Matter
Imagine if someone was handing out blank business cards at an event. You wouldn’t know anything about the person or for whom they work. Your customer feels similarly when you send a plain white envelope in the mail. They have no incentive to open the envelope when they don’t know who it came from or why it’s being sent.
Eye contact, a firm handshake, and clear introductions are all part of making a good first impression. You’re letting the other person know that you are a professional representing a business or organization. In a business setting, this interaction is just as much about establishing relevance as it is about being polite. To make the conversation worth a person’s time there needs to be some information to be gained or a potential offer.
Think of envelopes the same way. Logos, copy, or offers printed on the outside are not only polite, but they also establish relevance. Someone who is unfamiliar with your business could be frustrated to open a letter and read several paragraphs only to discover that the offer inside doesn’t apply to them. Instead, it’s much better to explain why your recipient should be interested from the moment they pick up the envelope. They will be more likely to read what is inside, and they will be more receptive to an offer if they know what they can expect.
Build trust with your recipients by having a strong branding presence on your envelopes, and communicate professionalism to your customer before they even read the letter inside. Custom printing lets you say something about your business through the way it is designed. Creative businesses might choose to have a fill design wrapping around the entire envelope. Businesses that want to communicate efficiency might have a professional logo and a brief statement explaining their offer on their envelope. What you choose to put on your envelope can have a dramatic effect on how the contents are perceived by the recipient.
Design Your Custom Envelope
Printed envelopes can come in a range of sizes and styles, from classic black and white to impressive color designs. There are many choices when it comes to envelope styles including window envelopes, shipping envelopes, and more.
When designing your custom printed envelopes, one point to consider is the dimensions of your envelope. Instead of using standard dimensions, consider minor variations that can help ensure that your envelopes physically stand out in the mail. Customers will be more likely to notice and open your mail when your envelope physically stands out.
The dimensions of your envelope aren’t the only way to grab a customer’s attention. Graphics and artwork will make your envelopes look more attractive. Artwork that extends to the back of the envelope is a smart tactic to make the most of the envelope design.
If you are planning to design envelopes in a range of sizes, make sure you stick to a similar design across all of them. Also, keep the design in line with your other marketing materials. Seeing the same logo, fonts, and artwork across the board will help customers make the connection to your brand, and regular customers will be able to easily spot communication from you. When you’re designing your custom-printed envelopes, don’t forget to take into account any postal regulations that you may need to follow.
Entice customers to open your mail with custom-printed envelopes, but don’t stop there. While an envelope is the first impression, custom stationery or letterhead can be the lasting impression. Consider pairing printed envelopes with other custom stationery items. Safeguard has the design and print services you need make a statement and build sales. With your Safeguard consultant by your side, you will get a unified package of high-impact stationery materials. Contact us today to see how Safeguard can help you create an envelope that delivers results.