Worried That Your Brand is Getting Stale? See How These 4 Iconic Companies Turned Their Stale Brands into Superstars:
excerpt:
McDonald’s
Remember when McDonald’s was considered an unhealthy fast-food choice for those who weren’t keeping a close eye on their cholesterol or their waistlines? After the documentary Super Size Me showcased the negative effects of the restaurant chain’s fattening foods, McDonald’s put in the work to rebrand itself as a healthier food chain. Along with the usual Big Macs and Quarter Pounders with Cheese, you can also find salads, oatmeal, low-fat parfait with strawberries and blueberries, and even apple slices for your kid’s Happy Meal.
Dropbox
What was once merely a bland and boring place to put your extra digital files other than on your computer is now a place where you can “put your creative energy to work.” Although Dropbox does stand to be a “modern workspace designed to reduce busywork,” its most recent brand campaign places value on collaboration, all things creative, and meaningful work…..
Read More | Inc.com | Is Your Brand Getting Stale? These 4 Iconic Companies Turned Lemons into Lemonade | https://bit.ly/2qzhUgB