Business Solutions, Services & Supplies
It’s not the coffee machine in the waiting room, it’s what you hand customers as they walk out the door that defines their experience at your auto service department. 82% of consumers trust print ads most when making purchase decisions, an amount that outperforms digital channels by a mile – pun … [Read more...]
I bet you’re tired of email inbox overload and social media ads. And, although it's easy to assume that print is passé, for auto dealerships, direct mail is making a serious comeback. And with good reason, direct mail can have up to 9% response rates, while email and internet ads only have 1% or … [Read more...]
Financial Planning 101: Budgeting and Forecasting for Small Business Success Launching a startup? Looking to make an existing operation more stable? Budgeting for small business lowers risk and promotes steady growth. A clear budget and regular comparison of actual performance versus projections … [Read more...]
It takes a lot of effort for auto salespeople to polish their pitch, close the deal, and celebrate the handshake. However, a dealership's success also depends on the event that occurs following the sale. A ton of paperwork is involved in that closing moment, including disclosures, warranties, … [Read more...]
When you think of a brand, your mind probably jumps to logos like Nike’s swoosh or McDonald’s golden arches. Branding isn’t just for billion-dollar companies with global recognition. A strong brand identity is even more critical for small businesses. Poor branding is the reason why 59% of … [Read more...]