Business Solutions, Services & Supplies
Six Reasons Branding Is More Important Than Event BeforeExcerpt: There is widespread ambivalence about the relevance of branding, especially among startups and small businesses looking to find their feet in an innately hostile environment. For the most part, small businesses remain blinded by … [Read more...]
There are many ways to get your customers’ attention, but what will motivate them to purchase your products or services? Adding gift certificates to your marketing plan is a powerful way to engage customers and keep them coming back. Gift certificates aren’t just for the holidays; they are one of … [Read more...]
What could it mean for your business if your clients loved you? Creating loyal customers, Forever Customers, can mean the difference between a successful company and one that wastes time, energy, and money endlessly chasing new prospects. If you want to create Forever Customers, you need to focus on … [Read more...]
Consistent, recognizable brands have something in common. They all adhere to a style guide. Your brand style guide defines what your company’s brand elements are and how they should be applied across marketing materials. This key document helps your company communicate consistent visuals and … [Read more...]
The Importance of Branding: What Should a Brand Do? Excerpt: What Should a Brand Do? Branding is not just about getting your target market to select you over the competition. It's also about getting your prospects to see you as the sole provider of a solution to their problem or need. In its … [Read more...]